That's a really interesting idea. I agree with yo...

2008-02-22T08:08:00.000-08:00

That's a really interesting idea. I agree with you about the inconvenience of print ads, although I have never seen the process of placing an ad firsthand.

This whole transition toward online advertising has interesting ramifications toward privacy in the US as well. Advertisers are able to track an internet user's movements with online ads in ways they can't with TV or print ads. They can tell if someone clicks on an ad and, if they do, what kinds of movements they make after clicking on the ad (Do they buy the product? If not, how much time do they spend on the product's website? etc...). While this "trackability" makes online ads more valuable, it also makes them a bit scary (in my opinion).

I believe that print journalism is definitely on i...

2008-02-21T19:43:00.000-08:00

I believe that print journalism is definitely on its way out. But, I don't think it's because of the "increasingly saturated news market", however, but rather because advertisers are finding more effective and efficient ways to place ads.

Think about it logistically. In order for an ad to be run in a traditional paper, an insertion order must be sent to the paper, the ad must be created by a designer, the ad has to be to sent to the paper, the ad has to be sent back to the designer and restructured if anything is wrong with it, before it finally is resent to the paper, proofread, and approved. I know this because I interned at a print advertising agency for a year and saw the process firsthand.

This whole deal can take days, and, furthermore, once the paper goes to print, the ad can't be pulled. It's just too much of a headache for advertisers to deal with when they have such viable alternatives in other media, namely the internet.

Comments on The Front Door: No Joy in Mudville

That's a really interesting idea. I agree with yo...

I believe that print journalism is definitely on i...