Passion for Fashion

Hi everyone!

I will be your Entertainment blogger for the next few months. So, who am I? Well, I’m a senior at DePaul University in Chicago focusing on Public Relations and Writing. Though I’m going to be talking a lot, I want to hear from YOU! Yes, that’s right, YOU! I love comments because that tells me what you like to hear and what you want to hear more about.

Right now, I am working at a Public Relations agency in Chicago. I work in the Fashion/Hospitality Division which most students think is so glamorous and easy-to-do, but it takes a lot of work both behind the scenes and on the runway (so to speak). As students, we don’t get to see this, so we tend to make judgments about careers based on the media. I’m sure you have all seen Sex and the City in which the infamous Samantha Jones, played by actress Kim Cattrell, is a publicist in New York City.


She is rarely in the office and when her job is brought up, it is mostly done so to invite her friends to the VIP events she is coordinating. We never get to see the hard work that goes into her events or the logistics of pulling off the event that evening. Of course, the show is fictional, so it is easy to make her job look incredibly fabulous and fun.

Have you ever seen the show that aired on MTV in 2005 called PoweR Girls? It followed PR executives at Lizzie Grubman’s New York City PR firm.

I loved this show (while it was still on) because it portrayed the side of entertainment public relations that most students don’t get to see – the planning, the strategic branding, the event coordinating, etc. While working in fashion is a blast, it is tough work, just like any other account/client work in public relations. My favorite blog regarding what’s currently happening in Fashion PR is PR Couture.

The important part: Be sure to find a niche in your career path that you enjoy!!

5 comments:

Anonymous said...

Anxious to know more about career branding!

Anonymous said...

can i ask what company you are interning for? i am going to school in chicago as well and am having a hard time finding pr firms that specialize in fashion/lifestyle/beauty ect...

merisa108 said...

I am also having trouble finding firms that specialize in fashion in the chicago preferably downtown area. Can you please help?

Becca the Promo Mami said...

This is a great post... I do a lot of independent promo/marketing for local urban brands now and I'm still in college for marketing... My next step is to translate my experience into a corporate job/internship.

Crosby said...

Thanks for the mention Jen! Keep in touch xx